Client
Creative Instore Solutions
Deliverables
  • 3D Product Visuals
  • Multiple Options

Concept Renders for Branded Sports Fridge.

This is the ultimate in Man Cave fridges. Holds a stack of beer, has a digital display to play all of your favourite moments and branding to satisfy the most die-hard of fans requirements. It even has built-in bottle openers!

M y roll for this project was to produce a number of concept renders (these are just a few) to show the versatility of the Sports Fridge unit.

The shell of the fridge is essentially the same but with a change in colour and some well places graphics and/or collectables each fridge stands alone.

A few of the concepts were then taken through to a one of build to showcase them for specific brands.

L ion, Dairy & Drinks division approached Creative Instore Solutions to develop an ionic off location display for the Dare product range.

My role again was to visualise different versions of the fridge to get client approval before it headed off to China for production.

The aim of the fridge design was to capture and keep the retail footprint through an engaging and iconic piece that included not only the ability to swap out graphics but also run a digital element (the LCD screen on the front) to deliver key brand messages and move with any promotional changes.

Here are a few of the options that were rendered and presented. Along with a few photos of the finished product.

The Dare fridge to the right went to production, had a run of a few hundred and were placed around the country in various locations, you may have seen one?

The Limited Edition Wally Lewis SportsFridgeTM, left, was featured on The Footy Show and had a limited run of 300.

Comes with 2 Licenced NRL Jersey’s – 1 Queensland & 1 Australian autographed by King Wally.